ATG launches European advertising campaign for Galaxy brand

A new Alliance Tire Group (ATG) advertising campaign is being rolled out for the Galaxy brand in European markets, and the off-road tyre specialist says the campaign serves as a signal that is investing in the construction and material handling segments. The advertisements draw inspiration from nature, comparing the strengths of particular animals with those of Galaxy tyres.

Introducing the campaign, ATG writes: “The agility of a cheetah, the strength of an elephant, the grip of an octopus, the stability of a rhino, the toughness of a turtle and the adaptability of a chameleon: when jobs demand more, Galaxy tyres are ready to perform as the team that is stronger than ever.” Advertisements feature animals that rise to any challenge they face, no matter how tough. Similarly, Galaxy tyres are praised for their agility, strength, grip, stability, toughness and adaptability.

“Every element of this campaign evokes the philosophy of Galaxy”, explains Simone Hainz, Galaxy brand product manager for Europe. “These tyres are engineered to adapt to and survive in the wildest conditions, when environments get truly demanding and speed of action is key.”