Westlake Tyres reports substantial tyre agreement with TIP Trailer Services in Scandinavia
(l to r): Christian Hatting Petersen, vice-president & managing director, TIP Trailer Services Nordic; Flemming Steiness, general manager DSV Equipment; Martin Nielsen, country operations manager, TIP Trailer Services Sweden
Westlake Tyres and TIP Trailer Services Nordic have reached an agreement covering “the purchase and use of a significant amount of Westlake Tyres.” Westlake Tyre Europe shares that in the first year of this agreement between the transport equipment leasing company and DSV Road NV, exclusive distributor of the Westlake brand in Scandinavia, an “extensive amount” of tyres will be supplied for use at TIP Trailer Services workshops in sites in Denmark, Finland, Norway and Sweden.
“This is a great significant step for Westlake Tyres and DSV in extending its partnerships and promoting Westlake Tyres in Scandinavia,” says Flemming Steiness, general manager of DSV Equipment.
According to Westlake Tyre Europe, DSV Road NV has been pursuing several activities beyond its transportation services to further strengthen its business position and gain more control over its operational fleet management. In 2016, DSV acquired the exclusive distribution rights for the Zhongce Rubber-produced Westlake tyre brand and since then has been offering Westlake to all contracted hauliers as well as to the four abovementioned commercial vehicle markets. It adds that the distribution agreement – which was facilitated in close cooperation with ZC Rubber’s official European distributor Pneuhage is “a result of DSV being extremely satisfied with the performance of Westlake Tyres on its own fleet since 2012.”
“At TIP Trailer Services Nordic we are continuously working on diversifying our tyre offerings in order to accommodate our customers’ different needs,” states Martin Nielsen, country operations manager of TIP Trailer Services Sweden. “Therefore, our agreement with Westlake Tyres goes hand in hand with this strategy. The performance of the Westlake tyres, followed closely by our organisation, has made us choose the brand for obvious reasons. The tyre is performing very well and is a strong value-for-money product, which is the reason why we have added Westlake to our tyre portfolio.”
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