TRM signs Shamrock to market Latitude retreading equipment in the US

Italian retread equipment manufacturer TRM has developed a new line of automated retreading equipment for the US market and signed an agreement with Shamrock Marketing, Inc. of Louisville Kentucky to be the authorized dealer. The new line, called “Latitude”, is built around a robotic style buffing machine that is designed to minimize process time, cut labour, and increase consistency in buff texture. The equipment line will be officially launched in March 2018 during the Mid-American-Truck-Show in Louisville, KY with live demonstrations at Shamrock’s facility.

“Our vision is to bring automation to the retreading process and offer a complete alternative to the market in the US.  We believe that our portfolio combined with the service and support of Shamrock offers an unbeatable value to the end client” says Alessandro Villa, GM of TRM

“The future of retreading is automation that produces a better-quality retread, faster, smarter, and at a lower cost. TRM has the heritage, experience, know-how, and resources to bring the retread process to a level of automation that will help ensure retreading’s future” says Doug Conley, Vice President of Shamrock Marketing.

TRM’s objective with the Latitude Series of equipment is to help retreading be more competitive with cheap new tyres by automating the retread process. Requiring fewer plant technicians also helps retreaders overcome many of the labuor challenges they face today.

“The retreading process is behind the advancements in automation realized in other industries. We’re impressed with TRM’s work in this area and excited to bring the technology to the US. market.  Through our cooperation we are taking steps to make sure we have factory trained technicians in place locally to fully support the equipment in the field” says Conley.

TRM Srl (Tyre Retreading Machinery) develops and manufactures systems for tyre retreading. For more than 35 years the Italian manufacturer has delivered solutions for all tyre segments (passenger, truck, aircraft, and OTR) and retread systems by offering tailored solutions for clients worldwide. TRM also serves manufactures in new tire production with dedicated and co-developed projects.

For over 25 years Shamrock Marketing, Inc. has been the exclusive supplier of Bulldog curing envelopes and major brand retread plant consumables. More recently Shamrock has entered the equipment category as the authorized dealer of Zeiss Shearography, Marigo mould cure equipment, Akarmak autoclaves, Easy Stacker tyre handlers, and now TRM retread equipment.