New aftersales manager appointed by Pro-Align

With the appointment of experienced aftermarket professional Nigel Jacob as aftersales manager, Pro-Align is seeking to maintain its focus on aftersales care. The wheel servicing equipment specialist recruited Jacob from a specialist automotive dealer consultancy, where he was responsible for improving profitability and customer experience at a number of Toyota and Lexus dealerships around the country.

“I’m incredibly excited to be starting this new role,” comments Jacob. “The company already has a great name for looking after its customers so it’s going to be an exciting challenge taking this up even further to the next level.”

As a qualified vehicle technician, Jacob has also previously worked as a patrolman for the RAC, and aftersales manager at VW, Skoda and Audi dealerships. In his new position, he will be responsible for ensuring that Pro-Align’s dealer and independent workshop customers continue to receive the very best levels of service, helping them to maximise their profitability and improve efficiency.

“We’re delighted to welcome Nigel on board and we’re sure that he will become a great asset to the business,” says Paul Beaurain, managing director, Pro-Align. “He has a phenomenal amount of experience and really understands how workshops operate which I’m sure will help us and our customers massively.”

Pro-Align identifies equipment downtime as a major issue for even the most profitable workshops, and has therefore invested extensively in its aftersales operation. The department now includes 14 service engineers and fully equipped vans, located strategically throughout the UK to provide a rapid response to any equipment issues. In 2017 95 per cent of customer service issues were first time fixed within 48 hours.