Bridgestone outlines support for 2018 Olympics

Bridgestone Corporation says it is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 through a variety of product, athlete and education initiatives in South Korea. PyeongChang is Bridgestone’s first Olympic Winter Games as a Worldwide Olympic Partner.

As part of its Games-time program, Bridgestone is supplying winter tyres for the International Olympic Committee (IOC) vehicles within the Olympic fleet, and is supporting Team Bridgestone – more than 100 Olympic and Paralympic PyeongChang hopefules from the world who receive financial support and access to Bridgestone products and technologies. Additionally, the company is supporting the official PyeongChang 2018 Education Program to help the Games leave a lasting, positive impact in the host country, and it plans to share its core Olympic message, ‘Chase Your Dream,’ with visitors and fans through marketing efforts in the host country, including in advertising visible at Incheon Airport, throughout Seoul, and near PyeongChang 2018 venues.

“As we count down to the Olympic Winter Games PyeongChang 2018, Bridgestone is proud to further demonstrate our commitment to the Olympic Movement, to the world’s greatest athletes, and to improving the way people move, live, work and play as aligned with the company’s “Our Way to Serve” commitment,” said Asahiko ‘Duke’ Nishiyama, executive vice-president and executive officer, Bridgestone Corporation. “These Games also mark another important step forward in strengthening the Bridgestone brand on the global stage. We look forward to showcasing our high-performing products and services, growing our business in South Korea and engaging our 143,000 teammates worldwide while sharing our ‘Chase Your Dream’ message that empowers people everywhere to persevere in pursuit of their dreams.”