Yokohama Rubber praises UK subsidiary for awarded tyre safety work

Yokohama Rubber has expressed its pride in two awards its UK sales and marketing subsidiary, Yokohama H.P.T. Ltd. (YHPT), has gained this year – the Tyre Manufacturer of the Year award presented by TyreSafe in July and the Industry Marketing Campaign of the Year award gained at the 2017 NTDA Tyre Industry Awards ceremony in October.

The tyre maker views both awards as a recognition of the activities YHPT undertook together with Chelsea FC in 2016 as part of Yokohama Rubber’s official shirt partnership with the English Premier League football club. Those activities included the posting of ‘Safe tyres save lives’ safety-awareness messages on the giant electronic screen at Chelsea FC’s home games and the use of the internet and other digital media to transmit tyre safety messages, including via YHPT and Chelsea FC social networking sites. As a result, the tyre safety message reached thousands of football fans.

In addition, Chelsea FC has become the first, and to-date only, professional football club to become an official supporter of TyreSafe.