Nokian WR D4 an OE tyre for BMW X1

Over the years, we’ve known Nokian Tyres primarily for its activities in the replacement tyre market. Nevertheless, the Finnish manufacturer has also cooperated with vehicle manufacturers and is working towards increasing the share of its turnover earned in the original equipment segment. It has now announced a BMW Group approval – the Nokian WR D4 will be fitted as an original equipment winter tyre on the BMW X1.

The WR D4, produced at the tyre maker’s Nokia, Finland factory, will be shipped to BMW in size 225/55 R17 97H. The supply deal pertains to vehicles sold in Central Europe, and Nokian Tyres believes the supply arrangement will thus expand its operations and strengthen its position within a region it views as one of its “most important areas of growth.”

Markus Honkala, group sales manager at Nokian Tyres, comments: “The cooperation with the BMW Group shows that we, as the world’s northernmost tyre manufacturer, are respected and the quality of our products is valued. This is a very important step for us in developing our OE activities and business further.”