Nokian Tyres reorganises its operational model

On 1 January 2018, a new organisational structure will take effect at Nokian Tyres. While the company’s business unit structure – Passenger Car Tyres, Nokian Heavy Tyres and Vianor – will remain unchanged and its external reporting model will continue to include business units and geographical areas, from the start of next year the Passenger Car Tyres business unit will be divided into three new business areas. A new unit, named Products and Technologies, is also being established.

The three new business areas within the Passenger Car Tyres business unit are:

– Americas (United States, Canada and Central and South America)

– Europe (Nordic countries and the rest of Europe)

– Russia and Asia (Russia, China, Japan and the countries of the Caucasus and Central Asia)

Pantioukhov, Stenberg and Heinonen hold joint responsibility for the Passenger Car Tyres business.

The reorganisation within the Passenger Car Tyres business is taking place with the aim of seeing the unit “managed from market and product line perspectives.” The tyre maker comments that business areas will be responsible for profit and loss and customer-oriented business development according to this strategy.

As for the Products and Technologies unit, Nokian Tyres says this will be “responsible for creating growth through competitive product offering in all key markets and for product profitability.” The aim is also to ensure that Nokian Tyres “continues to be a leader in innovation in terms of both products and solutions.” Product Management and Product Development activities will transfer to the new unit.

Nokian Tyres says that from the start of next year, the Passenger Car Tyres business unit will be “managed from market and product line perspectives.” Business areas will be responsible for profit and loss and customer-oriented business development according to the strategy.

The Nokian Tyres management team from 1 January 2018 onwards will be as follows:

Hille Korhonen: President and chief executive officer

Andrei Pantioukhov: Executive vice-president, Russia and Asia business area

Pontus Stenberg: Europe business area, interim head of the Products and Technologies unit

Tommi Heinonen: Americas business area

Manu Salmi: Nokian Heavy Tyres business unit

Anna Hyvönen: Vianor business unit

Anne Leskelä: Finance & IR

Esa Eronen: Supply Chain & Sustainability

Antti-Jussi Tähtinen: Marketing & Communications

Tarja Kaipio: HR

Frans Westerlund: IT & Processes

Susanna Tusa: Legal & Compliance

Timo Tervolin: Strategy & M&A

As explanation for the reorganisation, Nokian Tyres shares that by implementing a new leadership and operational model, it expects to be able to accelerate “profitable growth, customer orientation and innovative future solutions.” The purpose of this change is also to “create a scalable structure and to increase efficiency through global functions and processes.”

“With our new leadership and operational model, we will have more management focus on our main markets,” says Hille Korhonen. “It accelerates the implementation of common ways of working, increases cross-unit and international cooperation, and provides excellent opportunities for competence development. Furthermore, the change strengthens our ability to react quickly to market changes and customer needs.”