GSF upgrades set to boost Derby branch

GSF Car Parts has continued its rolling branch refurbishment programme with Derby being the latest location to gain an upgrade, following improvements to Smethwick last month. The Derby site is located on London Road, near Pride Park; it’s less than a mile from the city centre, with strong walk-in retail counter sales. The branch employs a total of 10 staff and has 5 delivery vans servicing a thriving trade customer base with regular local deliveries.

A complete signage upgrade has now been completed where less reliable tube and tray lighting systems have been replaced with modern energy-saving high visibility illuminated LED technology.

The project progressed from design to completion in under four weeks, with onsite disruption kept to an absolute minimum. The branch now reflects not only the latest GSF corporate image but also carries The Parts Alliance’s group branding as well.

“We’ve had some great initial feedback from staff and customers on the new signage,” said Amanda O’Reilly, head of marketing at GSF Car Parts. “It’s really a win-win for us as we know the image of the new signage is a huge improvement whilst the running costs are much lower too.”

A full stock upgrade has also been completed, helping to boost business following the refit by ensuring even better in-store availability of original equipment and matching quality car spares.