Goodyear goes all-digital at Solutrans

Goodyear presented a totally digital experience at the Solutrans international exhibition of road and urban transport solutions in Lyon, France from 21 to 25 November 2017. There were no tyres on the stand.  Rather, hi-tech electronic displays let visitors discover the range of tyres, services and solutions Goodyear offers fleet operators.

The Goodyear Proactive Solutions offer, in particular the TPMS Solution and Drive-Over-Reader Solution, were presented in virtual reality, allowing visitors to enjoy a new informative and entertaining experience.

Logos and images of tyres were created using propellers with high speed LED technology on a ‘Holobar’.

Solutrans was also on opportunity to celebrate Goodyear Proactive Solutions’ first anniversary.

Launched in November 2016, Goodyear Proactive Solutions offers fleet managers an easy-to-use, all-in-one solution to help reduce operational costs and improve fleet utilization, efficiency and durability.

This range of intelligent and innovative solutions meets the growing need for connectivity. Linking with vehicle telemetry, it combines the latest digital technologies and data management with Goodyear’s existing premium tire services.