YourTire – Trelleborg offers sidewall personalisation to Valtra customers

A joint project by Trelleborg and AGCO tractor brand Valtra brings customisation to tyre sidewalls. By adding the Trelleborg YourTire service to the Valtra Unlimited Configurator, customers can personalise their Trelleborg tyres when they configure their Valtra tractor, adding their own name or the Valtra logo to the sidewall. The YourTire collaboration was unveiled at Agritechnica 2017.

“Valtra strongly believes in unlimited personalisation for customers as being a key industry differentiator and source of added value for customers; every Valtra tractor is built to fulfil the needs of an individual customer,” comments Mikko Lehikoinen, marketing director at Valtra, “In this context we are delighted to welcome Trelleborg YourTire to the Unlimited world of Valtra”.

Paolo Pompei, president of Trelleborg Wheel Systems, adds: “Trelleborg is a brand of choice; our leading products are customer-specified as original equipment, meaning that when farmers configure their machine they are also choosing our tyres. We are delighted that Valtra have chosen to add YourTire to the Unlimited Configurator to take personalisation further, allowing customers to add a personal touch to their tyres to make them and the work they do more recognisable.

“We believe that our partnership with Valtra is a perfect fit as Valtra have been pioneers of personalisation within the tractor industry. Together we take personalisation to the next level, providing customers with a unique solution.”