Yokohama sponsors ‘hardcore off-road rally based on Dakar’ in Sonora desert

Yokohama Tire Corporation (YTC) has become the title sponsor of the 2018 Sonora Rally. The fourth running of the popular “hardcore off-road rally” in Mexico’s Sonora desert takes place 19-24 March.

“The Sonora Rally is quickly becoming one of the premier and challenging off-road rally events in North America,” said Fardad Niknam, Yokohama Tire director of segment development. “This is truly an exciting event and a perfect fit to highlight our Geolandar line of off-road tires like the Geolandar M/T G003 mud-terrain tyre.”

The Sonora Rally is modeled after the world-renown Dakar Rally, according to Darren Skilton, Sonora Rally director. “If you’ve ever wondered what Dakar is like, the Sonora Rally is designed to give you a taste. That’s why we’re so excited to partner with Yokohama Tire. They have a long history of involvement in off-road events and will bring their passion and expertise to help grow the sport of cross-country rally in North America.”

Skilton said entries are set to open 1 November. “To celebrate our partnership with Yokohama, there will be special discounted rate for the first 20 entries,” he said. All of us are very proud to partner with Yokohama and we welcome them to the Sonora Rally family.”