New business centre for Maitech Tire

Maitech Tire, the manufacturer of speciality, OTR, construction, mining and industrial tyres, has established a new, purpose-built European techno/commercial office at its headquarters in Verona, Italy. The company is holding a series of open days at its 16,000 square metre complex for selected customers, OEMs and companies from Maitech’s global network of dedicated partners.

Company chairman Ian Thomas explained that the new office will be responsible for handling all Maitech’s sales, engineering and logistics operations, thus bringing control of these functions together in one central location. Thomas went on to say that the new office will also carry out computer-aided R&D and field testing programmes to ensure that new additions to the product range precisely fulfil the applications for which they are designed and that they live up to customers’ expectations.

This R&D is carried out in close conjunction with the tyre factory and relies heavily on feedback from customers to continually monitor and improve tyre performance and longevity.

Customers, OEMs and dedicated partners from the Maitech network of servicing dealers will be able to view the new techno/commercial office at a series of open days.

Maitech opens its doors

According to Ian Thomas, Maitech’s open days will give users and dealers alike an insight into what goes on behind the scenes at the company. “We decided not to hold a single open day,” said Thomas, “rather we are running a series of days, inviting a limited number of guests for each one.” He went on: “This will enable us to devote more time and attention to individuals, to tell them of our future plans and to listen carefully to what they expect from us and our tyres.”

Customer feedback has been at the heart of the group and its products, since its foundation in 1953 and this continues today. To Ian Thomas and his colleagues, the logic is inescapable. “We at Maitech believe in trying to give the customer exactly what he wants and requires,” Thomas said, “but we can only do this if we ask him exactly what he is looking for.”