MRF Tyres adopts 42Gears retail tablet suit

MRF Tyres has selected 42Gears EMM Solution to provide secure access to MRF product application on the tablets in the exclusive stores. 42Gears solution allows MRF to remotely manage the MRF application and push app updates. Further, the digital signage solution enhances customer engagement by turning the Lenovo tabs into kiosks during idle time.

To this end, MRF has provided Lenovo Android tablets in more than 400 exclusive stores across India, with a pre-installed product presentation application to its in-store sales representatives for product demonstration and customer feedback. When not in use, these tablets are also used as kiosks to display product videos. However, these open devices were prone to misuse and also it was difficult to provide secure access to product application for improving customer experience.

With the help of 42Gears EMM Solution, MRF was able to secure the tablets and prevent device misuse within the dealer stores. It also made device management and support very easy for MRF.

Abhay Koranne, senior vice president, 42Gears Mobility Systems, said: “MRF required a simple and easy to use solution which would enable them to solve their mobility challenges. They found our EMM solution to be an exact fit for their specific requirement. Not only did our products match their price preference, we were also able to successfully deliver mobility solutions that worked in tandem with their current workflow.”

42Gears Mobility Systems provides SaaS and On-premise UEM solutions. It offers enterprise-ready products to help companies secure, monitor and manage enterprise mobile devices, desktops and more.