Liverpool FC presents shirt to Falken Tyres in recognition of global partnership

Falken Tyres and Liverpool Football Club marked their global partnership with a shirt presentation ahead of the club’s game with Chelsea on Saturday 25 November at Anfield. Falken opted to sponsor the game, and accordingly its branding was displayed prominently in the players’ coach entrance, in the Liverpool dugout and on the LED sideboards. 50,477 fans saw an entertaining game end in a 1-1 draw.

Announced in July as part of the Reds pre-season tour in Hong Kong, the partnership will see the two brands work together to create unique experiences for fans and customers alike, while opening further growth opportunities in Falken’s key global markets. Distributors in the UK, alongside activation opportunities and brand building activities, can also expect giveaways, access to hospitality and invitations to bespoke partnership events.

Commenting on the partnership, Billy Hogan, chief commercial officer and managing director at Liverpool Football Club said: “We were delighted to welcome Falken to the LFC Family earlier this year. Their ambitious attitude and focus on high-performance has a great brand synergy with the Club and we are excited to be working together on a variety of new and innovative projects.”

Markus Bögner, COO of Falken Tyre Europe, said: “It will come as no surprise that everyone at Falken has been extremely excited about the partnership with Liverpool FC since it was announced in July. We are now very much looking forward to collaborating with one of football’s powerhouses to create bespoke social content for fans as well as provide a range of exciting experiences and opportunities for our UK dealers.”