Jeff Hughes joins Maxam as sales director, GOTR (giant off the road) tyres

Maxam Tire International has appointed Jeff Hughes as sales director, GOTR (giant off the road) tyres. Reporting directly to Maxam global president, Martin West, Hughes is predominantly responsible for driving and developing the sales and market share of Maxam GOTR tyres in mining and associated segments. He will also focus on the long-term development of appropriate sales channels and the implementation of comprehensive product information and technical support.

Supporting Maxam’s comprehensive range of specialty tires, Hughes will focus on developing the mining segment primarily, along with some country specific responsibility. He assumed his new role on 1 October 2017.

Having just relocated to the UK from the UAE, Hughes has many years’ experience in the tyre industry, specifically working for the Goodyear Tyre and Rubber Company for the past 20 years. He started his Goodyear career as a truck tyre area service manager, and subsequently progressed to more responsible roles across many applications, in several International markets.

Hughes has specific relevant experience in the development and expansion of targeted growth opportunities – focusing on a solution-led proposition, and delivering to a set of pre-agreed outcomes and KPIs.

Martin West commented: “Please join me in welcoming Jeff to the team.  We are confident given his track record and credentials, he will make a significant contribution to the performance of the Maxam team.”