Zenises opens Technology Centre, appoints division GM, Technology VP

A new, four-storey technology centre has been set up to aid Zenises keep apace of online, social media and communication trends and to help it adjust business to new opportunities. The company has already appointed a division general manager and vice-president of technology, and is now in the process of expanding the workforce at the Technology Centre. Zenises aims for a total headcount of up to 40 in the Madrid facility.

In a statement announcing the centre’s launch, Zenises writes that the “main focus is to oversee the ‘disruptive thinking’ of the Zenises Group.” Expounding this key aim, it shares that the Technology Centre is “tasked with focussing on disrupting the value chain in the tyre industry to provide more value for the end consumer.” Specifically, the centre will work to ensure that Zenises fully explores all new product and distribution chain technologies and also provide support to its manufacturing and distribution partners.

The general manager appointed to head this new business division is Javier Iglesias. He comes to this role with more than 14 years of senior sales and marketing experience across a number of tyre segments, as well as in a broader B2C marketing environment. Educated to degree level in the United Kingdom, he also holds an M.B.A. from Newport University and a postgraduate qualification in Business Administration from IESE Business School (Navarra).

Fares Kameli has also joined the division as vice-president of technology. Following the completion of a degree in computer science, Fares holds more than 20 years’ experience in business and I.T. development in Europe and North America and recently held the position of head of digital marketing at Parques Reunidos.

“We’re pleased to welcome Javier and Fares to this disruptive future,” comments Harjeev Kandhari, Zenises Group chief executive officer. “Their experience and skills will be invaluable as we grow and harness new technology which we expect to deliver transformational change to the tyre industry.”