Yokohama Celebrates Centenary

The Yokohama Rubber Company Ltd is today celebrating its 100th anniversary since it was founded in the city of Yokohama, Japan on 13 October 1917.

With tyre manufacturing representing around 80 per cent of its core business, Yokohama offers the full range of passenger car tyres, truck and bus, motorsport, commercial and OTR tyres.

As part of its contribution to the Yokohama Rubber Company 100th Anniversary, its regional head office in Europe created a micro-site which offers a historical overview of the Japanese Global company. The microsite launched earlier this year, has been divided into three timelines which highlight the foundation and early years of the company from 1917 all the way to the present day. The third and final time period which brings Yokohama to contemporary times is now available here: http://specials.yokohama-online.com/100-years/