Trico appoints new European MD

Windscreen wiper specialist Trico has announced the promotion of Adam Richards to the role of managing director of Trico Ltd. In his new position, Richards is responsible for the company’s European operations.

Originally recruited as the operations manager in Pontypool, Richards has been with Trico since early 2010. Commenting on his appointment as managing director, he said: “Moving forward, we intend to regain the brand recognition that Trico wipers once had in the UK and Europe. The product name is remembered quite well by people who have been in the industry for a long time, but we need to educate a new generation concerning the company’s exceptional OE heritage and revolutionary vision, our brand, our products – both through marketing and through our involvement with community projects.

“Our goal is to win more customers by demonstrating that we can provide them with an effective, turnkey solution for their wiper blade programme, backed up with ongoing support, to make the change to Trico as seamless as possible.”