Triangle signs Russia strategic cooperation agreement with Laserta

Triangle Tyre Europe and Laserta have signed an agreement for the distribution of the brand in the Russian market. The agreement reflects the Chinese tyre manufacturer’s strategy of increasing its presence across the globe by opening regional offices and deploying local teams who will be working in partnership with professional distributors in each country.

Triangle and Laserta started the collaboration on consumer summer and winter tyres. Triangle, through its distribution partners, states that it is targeting dramatic market share growth in Russia, having secured recognition for its product quality and strong market penetration in 2016.

Laserta, with headquarters in Saint Petersburg, is an important player in the Russian tyre distribution market. Triangle states that the company is represented in the market by a professional team with deep experience and knowledge, and a track record of delivering marketing initiatives with its customers.

Corrado Moglia, general manager of Triangle Tyre Europe, declares: “Laserta is one of the largest tyre distributors in the Russian market and this agreement perfectly suits the strategic approach for the growth of Triangle brand.”

Dmitry Alexandrov, CEO of Laserta adds: “Laserta is pleased to establish such a partnership with an ambitious Company like Triangle that through high quality operations can contribute to our further growth. We are looking forward to successfully distribute Triangle tyres through a long-term cooperation with the Group.”