Point S opens first store in Malaysia

On 5 October (the day after Chinese mid-Autumn festival) Point S auspiciously  opened its first store in Petaling Jaya, Malaysia  a short 30 mins drive from Kuala Lumpur city Centre.

The news comes barely after Malaysia’s public listed GIIB group signed on as a licensee of Point S Malaysia. GIIB group, is known for its “Supercool” brand of retread rubber.

“We had deliberately positioned ourselves for other business models within the tyre industry, and saw an opportunity in the retailing scene of Malaysia, and especially with Point S retailing concept, which is a huge success not just in Europe, but also North America, as well as now in other regions”, says Tai Qisheng, deputy CEO of GIIB group and currently also the Managing director of Point S Malaysia.

With the opening of the store in Malaysia, Point S is effectively now present in Europe, North America, Africa, and Asia.

Fabien Bouquet, CEO of Point S Development commented: “We are elated to cross over to Asia – in our ambitious drive to be the first global tyre retailing chain. We registered our Point S Asia representative office in Singapore just earlier this year, and appointed GIIB to be our partner in Malaysia, and now our first store in Asia. This is really a significant moment for Point S, as well as the tyre industry.”