Heroes never run out of energy: Mutlu launches Justice League marketing campaign

Turkish battery manufacturer Mutlu Battery has called upon the services of an unlikely team to promote its range. Thanks to a partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, the DC Justice League Super Heroes have been tasked with representing Mutlu as part of a new marketing campaign.

The DC Justice League characters charged with representing Mutlu include Superman, Batman, Wonder Woman, The Flash and Green Lantern. The team, first revealed at Automechanika Birmingham in June, will be used in a strategic marketing plan that covers visual and digital communications at the company’s retail and service points throughout the UK and Republic of Ireland.

The Justice League characters will be used creatively in a variety of innovative compositions that will both raise awareness of the Mutlu Battery brand and its range of original equipment quality batteries, which are suitable for numerous applications across multiple sectors.

Commenting on the Super Heroes agreement, Goksel Paker, chief executive officer of Mutlu, said: “With our 70-year plus battery history and many OEM relationships, we have an outstanding pedigree, which already makes Mutlu a compelling business proposition. However, the combination of iconic characters and OE quality products makes it an even more powerful formula that we expect will yield great success and increase the growth momentum of the Mutlu Battery brand in the UK and Irish markets.”

Mutlu’s UK distribution is coordinated by sister company, Dynamic Battery Services, and supplied to its customers throughout the UK and Ireland via its regional distribution centres, which provide next day delivery nationwide. These distribution facilities also enable Dynamic to hold sufficient stock of the full Mutlu automotive battery range, thus providing excellent product availability, even in periods of high demand.