Falken adds Ziex ZE310 Ecorun to its summer range

The Falken summer tyre portfolio is expanding with the launch of the Ziex ZE310 Ecorun. This successor to the Ziex ZE914 Ecorun is said to offer outstanding traction and excellent grip on both wet and dry roads, coupled with low wear performance.

Tyre life and directional stability in the Ziex ZE310 has reportedly been improved through the use of Adaptive Constant Pressure (ACP) technology, which uses a new simulation process to guarantee a tread profile with evenly distributed pressure in the contact patch.

The range is available in two tread designs, depending on the size and speed rating. In versions up to 195 mm in width, the ZE310 Ecorun features a three-groove design that optimises tread rigidity and boosts the tyre contact area. For tyre widths over 205 mm, a four-groove tread pattern was developed; Falken says the pattern effectively improves water evacuation and aquaplaning resistance.

Falken shares that its engineering team also employed Advanced 4D Nano Design technology throughout their development operations to produce a compound offering maximum mileage and efficiency plus improved running characteristics. According to Falken, this new tread has enabled a 30 per cent increase in wear life compared to the predecessor model.

“The Ziex ZE310 Ecorun is designed for drivers with a sporty style who nevertheless appreciate comfort. This new addition has expanded our portfolio into particularly high-demand sectors,” says Andreas Giese, senior manager product planning at Falken Tyre Europe.

The range will be available from spring 2018 in 40 sizes for rim diameters between 14 and 18 inches and speed H, V and W speed ratings. A further 58 sizes will follow during the year. Depending on specific size, tyres in the Ziex ZE310 Ecorun line-up have received EU tyre label ratings of C or E for energy efficiency. All sizes carry the top wet braking rating of A, as well as two soundwaves for external noise.