Vredestein selected as OE by Volkswagen, Seat and Ford

Apollo Vredestein’s work to shift its Dutch brand’s replacement market focus to become an original equipment supplier has resulted in fitments on three major models. Vredestein, has been selected as a fitment on the Volkswagen Polo, Seat Ibiza and Ford EcoSport.

“I would like to congratulate my team, which has been working relentlessly towards gaining OE approvals in Europe,” commented Neeraj Kanwar, vice chairman & MD, Apollo Tyres. “By entering the supply chains of world-leading carmakers such as Volkswagen, Ford and Seat, Apollo Tyres has embarked on a very important journey with European OEMs. While these are the first ones, there are several other OE approvals in the pipeline for our passenger car tyres. Such OE approvals are a testimony of our high quality products and our focus on superior design.”

The Volkswagen Polo rolls out on the the Vredestein Snowtrac 5 (winter tyre), Sportrac 5 (summer tyre) or Quatrac 5 (all-season tyre). The range for the Seat Ibiza will consist of the Vredestein Sportrac 5 and the Quatrac 5, while the Ford Ecosport will be fitted with the Vredestein Sportrac 5.

Apollo added that these OE deals with high-quality cars show how the company’s manufacturing facility in the Netherlands and the new facility in Hungary will contribute to the acceleration of Apollo Tyres’ OE journey in Europe.