Kordsa launches “We Reinforce Life” campaign

Tyre and construction reinforcement and composite technologies supplier Kordsa has launched a new campaign entitled “We Reinforce Life”. The marketing campaign underlines how products and technologies developed by Kordsa contribute to safer, easier, more efficient and convenient everyday lives. The Sabanci Holding affiliate also hopes to strengthen its leadership and brand identity in reinforcement technologies. Kordsa claims to be “the reinforcer” of one in every three automobile tyres and two in every three aircraft tyres around the world.

Kordsa adds that it is contributing to a sustainable world with more environmentally friendly products and technologies. In the tyre sector, it states that its composite technologies help to reduce rolling resistance and therefore fuel consumption, while reducing vehicle weight.

The global firm will use the campaign to support customers from America to Asia Pacific, with advertisements in printed publications and on online platforms in Turkey, USA, Brazil, Thailand, and Indonesia. The copy also contains employee testimonials from various departments in different lines of business on the benefit of the product or technology. It will continue until November.