Hankook Tyre UK extends courtesy car scheme

Hankook Tyre UK has extended its courtesy car scheme with the introduction of a larger fleet of branded Hyundai i10s offered to a selection of supportive dealers across its UK retail network. The scheme, set up in 2015, is designed to incentivise supportive dealers with 25 new 67-plate Hankook-liveried Hyundai i10s. The car was selected for its low running costs, and has been supplied to a selection of retailers around the UK over a two-and-a-half-year period as a courtesy car.

Jim Eden, director of Eden Tyres, states: “The courtesy car from Hankook is a valuable resource for us here at Eden Tyres. Not only does it ensure our customers receive a more convenient service and memorable retail experience from us, it is also exceptionally cheap to run. Once again we are delighted to be a part of this latest incentive from Hankook which we believe adds genuine value to our business.”

Jong Jin Park, managing director at Hankook Tyre UK, adds: “This incentive provides the ideal opportunity to support the excellent performance of our valued retail network in the day-to-day running of their business, offering them a useful and cost-effective resource. Marketing activities such as the courtesy car scheme are an integral part of the company’s marketing strategy in the region to ensure we continue to increase our brand presence and demonstrate commitment and support to our retailers.”