Goodyear appoints chief marketing, digital officers for North America consumer business

The Goodyear Tire & Rubber Company has appointed Mike Dwyer as chief marketing officer and Mike Dauberman as chief digital officer in its North America consumer business. Both appointments are effective immediately; both will report to Scott Rogers, who was recently named president, North America consumer.

As CMO, Dwyer will be responsible for brand, product and retail/shopper marketing; interactive/e-commerce; market research; and Goodyear Racing. He joined Goodyear in 2014 as marketing director for its North America consumer business. In that role, he was instrumental in building some of the company’s best-known marketing assets, including extending Goodyear’s relationship with college football and establishing the Goodyear Cotton Bowl Classic.

Dwyer later became global head of brand marketing. Prior to Goodyear, Dwyer worked for Unilever, driving growth in brands across multiple consumer product categories.

In a newly created role, Dauberman will focus on continuing to strengthen Goodyear’s connected business model to enable the company and its customers to win in a rapidly changing environment. He will identify new initiatives to accelerate Goodyear’s consumer business and lead a Digital Center of Excellence for the region.

Dauberman joined Goodyear in 2011 and was previously senior director, marketing & interactive. In that role, he built the digital and interactive team and capabilities that have positioned Goodyear as an industry leader online, including leading the launch of Goodyear’s e-commerce strategy. Prior to Goodyear, Dauberman worked for Norwegian Cruise Line, leading interactive and consumer relationship management (CRM) initiatives, and prior to that for Travelocity, a leading online travel retailer.

“I have enormous confidence in both Mike Dwyer and Mike Dauberman. They will excel in their new roles and help us continue to drive growth in the consumer business for Goodyear and its customers,” said Rogers.