The Parts Alliance announce new ‘Best of Brakes’ promotion

The Parts Alliance has teamed up with Delphi for the second time in 2017 to run its new ‘Best of Brakes’ promotion. The distributor states that it hopes to build on the success of spring’s ‘Dream Drive’ promotion, which saw surging sales and six lucky garage winners taking memorable Route 66 road trips. This time around, there are six spectacular holidays to be won during September and October, to destinations throughout the world.

Garages buying from The Parts Alliance members Allparts, BBC Superfactors, BMS Superfactors, Bromsgrove Motor Factors, CES, CPA, Dingbro, GMF, SAS Autoparts, SC Motor Factors, Qualvecom and The Parts Alliance South West branches during September and October will receive a brake pad shaped scratch card with each set of Delphi brake pads. The main prizes are action-packed two week holidays to Australia, Canada, Cuba, Italy, South Africa and Vietnam, including flights, transfers, hotel accommodation and where necessary, car hire.

“We’re delighted to be working with The Parts Alliance again on the ‘Best of Brakes’ promotion,” said Julian Goulding, UK marketing manager at Delphi. “The scale of the trading group gives us the perfect platform for communicating the benefits of Delphi’s braking solutions to UK garages.”

Delphi pads are manufactured using no less than 20 different friction formulations. Other premium technologies include heat absorbing underlayers, noise reducing chamfers and dampening shims as well as pressed steel back plates. The result is pads that not only meet OE standards but also closely match the performance characteristics of individual vehicles.

“The ‘Best of Brakes’ promotion brings 25,000 prizes for garages to win,” said The Parts Alliance’s head of marketing Simon Moore. “We’ve been able to build on the success of ‘Dream Drive’ as customers continue to really embrace Delphi’s braking programme which marries a trusted brand, a quality product range and competitive pricing.”

The ‘Best of Brakes’ prizes will include Delphi and The Parts Alliance branded beanie hats, snoods, drinks bottles, retro enamel mugs and tins of sweets to share. Throughout the duration of the promotion, Delphi and The Parts Alliance will be touring garages too, while the companies also introduced a website to support the promotion.