Seven countries, 19 clubs: Falken extends European football sponsorship

In addition to becoming a Liverpool FC partner, this season the Falken tyre brand is boosting its football sponsorship activities across Europe. As well as supporting further clubs in the German Bundesliga and first-division teams in Spain, France, Poland and Italy, it is also moving into sponsorship in the Netherlands for the first time.

Falken has now established a presence in the following European football clubs: Germany: Bayer 04 Leverkusen, Hamburger SV, Herta BSC, TSG 1899 Hoffenheim, 1. FC Kaiserslautern, and Premium Partner of FC Ingolstadt 04. Italy: FC Bologna, FC Turin and AS Roma. Spain: Real Betis, FC Sevilla and Espanyol Barcelona. France: OSC Lille, AS St. Etienne and Girondins Bordeaux. Poland: Lechia Gdansk and Wisła Kraków. Netherlands: FC Utrecht. England: Liverpool FC.

Serving as global tyre partner to Liverpool FC gives Falken a stadium advertising presence, including on LED banners, and it also provides a foundation for collaboration in digital media and social networks. Hospitality packages and further national and global activation activities are also included.

“To date our football sponsorship activities, combined with expanded presence in specific national media, have succeeded in significantly boosting the profile of our brand”, comments Stephan Cimbal, mead of marketing at Falken Tyre Europe. “We are thus investing additional funds in this platform and introducing two further markets, including the partnership with Liverpool FC at global level.