Microsite explores Yokohama Rubber’s centenary

There’ll be 100 candles on Yokohama Rubber Company’s cake come 13 October, and as part of its contribution to its parent’s birthday celebrations, Yokohama’s regional head office in Europe has launched a microsite that offers a historical overview of the Japanese firm.

The site has been divided into three timelines that highlight the foundation and early years of the company from 1917 and will carry through to the present day. Two time periods are now accessible, either via the Yokohama Europe website or directly here. The third and final phase of the microsite will be launched at the end of September with additional interactive features and the opportunity to win prizes.