Falken an official partner of DFL-Supercup

The DFL-Supercup, a football match held between the winners of the previous Bundesliga championship and the DFB-Pokal, will be held tomorrow in the German city of Dortmund and see local team Borussia Dortmund take on Bayern Munich. Falken branding will be visible during the day’s proceedings thanks to Sumitomo Rubber Industries’ return as a DFL-Supercup sponsor for a second year.

The tyre maker’s latest sponsorship agreement with the Deutsche Fußball Liga gives Sumitomo Rubber Industries exclusive tyre category rights to display the Falken logo on stadium signage and player interview boards during the event, to refer to Falken as an ‘Official Partner of the 2017 DFL-Supercup’ and to conduct various other promotional activities throughout the stadium.

“I got a strong sense of the enormous influence of the DFL-Supercup. We plan to continue accelerating the pace of our expansion in key markets through marketing activities that take advantage of the popularity of European soccer,” comments Stephan Cimbal, head of marketing at Falken Tyre Europe GmbH.

In addition to sponsoring this year’s DFL-Supercup, Sumitomo Rubber Industries sponsors Liverpool FC in the English Premier League and FC Ingolstadt 04 in Germany’s Bundesliga as part of its ongoing efforts to enhance the value of the Falken brand.