CAM: OTC upgrades UK truck tyre data

CAM’s Online Tyre Catalogue (OTC) is playing a key role in linking ‘sharer dealers’ to the platform the Tyre Intelligence Europe (TIE) initiative. According to the company, the pivotal role the system is playing when it comes to accessing details down to the article level for brands, sizes and location of sale is becoming increasingly apparent.

With the majority of CAM’s truck tyre dealers having signed up to the TIE initiative as ‘sharer dealers’, the stage is set to deliver a wide spread of UK truck tyre volume data. Coupled with its linkage to the OTC, those behind TIE believe it is also able to provide the most accurate detail around truck tyre sales. There is even the suggestion it could help with any anti-dumping related market analysis.

In a bid to expand the OTC, CAM will be present at ‘Tire+’ 2017 in Shanghai in September, with additional European shows planned into 2018. This ongoing commitment to maintain all brands of tyre in the OTC which might eventually be sold into the UK means all sources of truck tyre sales can be tracked through the TIE platform.

Since its inception in 2011, OTC has grown to contain over 420 brands and in excess of 215,000 individual tyre articles.

Steve Daly, spokesperson for TIE, said: “Tyre Intelligence Europe is already seeing detailed breakdowns of truck tyre sales in its system testing – including Chinese and other  imports – because they have been identified within the OTC. This data may have a wider industry value – including contributing to the analysis on questions of anti-dumping of truck tyres into Europe. But right now our focus is to provide our ‘sharer dealers’ with their comprehensive tyre sales data views in Q4 of this year.”