Bridgestone truck tyre sales continue to grow despite tough market conditions

By all accounts the UK commercial vehicle tyre market remains a tough environment. low cost oversupply has been rife for years. In addition, a number of heavyweight players are using premium products and smart integrated service offers to compete for the largest truck and bus fleets. With this competitive context in mind, Tyres & Accessories spoke with Bridgestone North Europe region commercial sales director Greg Ward and found out more about how the company continues to grow.