Firestone’s UK partnership with Barclaycard Arena continues

Firestone has continued its partnership with the Barclaycard Arena, making the Birmingham venue’s unsigned area into the Firestone Stage for a second successive year. The stage hosts unsigned artists in the pre-show entertainment arena at selected arena events, exhibiting a wide array of music talent from across the UK to up to 15,800 people. Situated on the main concourse, the stage is the platform for Firestone’s annual Battle of the Bands competition, where musicians compete to win personalised Marshall amplifiers, music equipment and an opportunity to perform on the stage in future months.

Firestone’s brand manager Stuart Attfield said: “We can see huge potential through our relationship with the Barclaycard Arena, which represents a focal part of our plans for 2017. We always strive to activate sponsorships in tangible ways for our customers to benefit from. The Firestone Stage allows us to do that and we look forward to seeing all manner of talented music acts on our stage.”