Yokohama an official partner of Nitro World Games

The partnership between Yokohama Tire Corporation and the Nitro Circus organisation has been extended through the tyre maker’s appointment as an official partner to the Nitro World Games, which take place in the US on 24 June.

Yokohama, already the exclusive tyre of the Nitro Circus Live Tour in the United States, is the presenting sponsor of the Skate Best Tricks competition at the event, which will crown world champions in action sports disciplines such as FMX, BMX, Skate and Scooter.

“Yokohama is super excited to be part of the action in this year’s Nitro World Games,” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tyres at the Worlds.”

The Nitro World Games are produced by Nitro Circus. Created by Nitro Circus executive chairman and global head of creative Mike Porra, together with professional motorsports competitor and stunt performer Travis Pastrana, Nitro World Games first took place last year.