TGI reveals new Cosmo Tires branding

Tire Group International, LLC (TGI) has rebranded its Cosmo Tires private label. Details of the new imagery and range are available on the firm’s “completely retooled” website: cosmotires.com.

“The launch of our rebrand kicks off a new era for Cosmo Tires that speaks to who we are as a company and is a direct reflection of the value we deliver to our partners – dynamic, multi-dimensional, modern and bold tyre lines that drive dollars to their bottom line,” said Joaquin Gonzalez, president of Tire Group International.

The new logo is designed to maintain the iconic tiger, but also marks the move of production from Chinese to Thai-based manufacturing. The company reports that it did this to “better serve its multinational demand and satisfy ever growing regional tariff implications”.