New Vredestein sites for UK, European markets go live

Vredestein has launched new websites for 16 European countries. Showcasing a fresh look & feel, www.vredestein.co.uk and its network of national sister portals, such as www.vredestein.nl and www.vredestein.de, aims to bring information about products and the Vredestein tyre brand to an even wider audience.

“A range of smart and intuitive features are combined with striking visuals to ensure that Vredestein customers and dealers alike know exactly where to go for the latest dealer and tyre information,” comments Vredestein.

Designed on a single European platform, Vredestein’s aim is for the new improved functionalities to offer a highly user-friendly experience. The tyre maker says that the search for specific tyres from the wide range of passenger car, light commercial vehicle, bicycle and agricultural tyres has been simplified. The website provides additional information in its tyre guide with tips on tyre use and maintenance.

“This is an exciting moment for Vredestein,” comments Tanneke Reinders, Vredestein’s director of marketing and product management for Europe. “The new website has been designed around the consumer, making it easy to navigate and a pleasure to browse. It clearly reflects how we continue to set the pace in both the real and virtual world.”