Former Point S UK MD Cowderoy joins Apollo Vredestein

John Cowderoy has come on board at Apollo Vredestein as regional sales manager. The erstwhile managing director of Point S UK began in this position last month and, as part of a reorganisation of the UK sales team, will cover a newly-created region in the South of England.

Cowderoy brings three decades of tyre industry experience with him. He was appointed managing director of Point S UK in February 2011, and beforehand spent 11 years at Bridgestone as key account manager and a decade at Pirelli as business development manager. In his most recent position, he focused on developing business strategies with retailers to deliver profitability and growth, and Apollo Vredestein views this as the ideal background for his new remit. “I see my role here as promoting commercial success through building client relationships that result in revenue growth for both parties,” Cowderoy says.

The new regional sales manager reports to Apollo Vredestein country manager Karl Naylor, who commented: “Apollo Vredestein’s strategy of growth in the European market is based on having industry-leading products and a team of excellent people – the company has been hugely successful in developing strong, long-term relationships with our customers and John’s appointment is a significant investment in continuing and further developing this approach. John’s experience clearly demonstrates his capabilities in collaborating with customers on their sell-out and marketing strategies, and this appointment is further evidence of how significant the UK market is for Apollo Vredestein.”