Extra UK distributing Pirelli cycling tyres in the UK and Ireland

Cycling products distributor Extra UK has announced it will act as the exclusive distributor of Pirelli’s new PZero Velo tyre range in the UK and Ireland.

Pirelli recently announced its return to the cycling tyre market with three versions of its PZero tyres: silver for road racing, red for time trial and blue for four-season use. The new tyre range was announced in May.

Felice Cusmai Pirelli’s sales manager in Europe, said: “We chose to undertake collaboration with Extra UK for the UK and Eire market because of their proven experience and outstanding reputation. We were looking for a highly professional partner boasting a portfolio of premium brands, a widespread network and an in-depth knowledge of the cycle market and its related dynamics. We are certain that our partnership with Extra will make a vast number of British and Irish cyclists appreciate the outstanding grip, great handling and reliability of our new bicycle tyres.”

Extra UK is to receive its first deliveries in August 2017.