Bridgestone raising car, van, SUV tyre prices

Prices for Bridgestone car, van and SUV tyre ranges will increase by an average of three per cent in European markets as of 1 July 2017. Bridgestone Europe states that it has adjusted prices in response to “significant raw material cost increases” in the last 12 months.

“While initial cost increases were partially covered by operational optimisation and price increases earlier in the year, rising costs for high-value raw materials have necessitated this action,” states the tyre maker, adding that it will “continue to closely monitor raw material pricing to ensure they can develop and deliver innovative tyres and related solutions.”