Z Tyre to launch B2C website in Germany

Z Tyre has announced plans to offer its complete range of tyres direct to German motorists via a B2C website developed in Kaiserslautern. The announcement follows the launch of Z’s ‘flat rate’ dealer programme in the market. The brand said social media feedback and further demand for the Z tyre range from all regions has led to the new on-line initiative. It aims to cover the whole market with rapid supply and a reliable fitting network.

“Z Tyre has always been at the forefront of the industry and this new website developed for Germany will allow German drivers to experience a luxury tyre more easily without having to leave their home”, commented Stephan Nungess, German country manager of Z Tyre.

Z Tyre has added the Z 4Seasons all-season range to its extensive summer and winter tyre programmes, stating it is committed “to Germany and its peoples’ driving requirements.”