Stapleton’s exclusive brands designed to give retailers the edge

In any sphere of driving, from motorsports to day-to-day motoring, peak performance doesn’t come cheap – and that goes for the tyres as much as for the vehicles themselves. After all, when you’ve invested in a prestige, state of the art vehicle you won’t want to sully its perfection with tyres that are in any way inferior to those fitted as original equipment – especially since they’re the parts transmitting your vehicle’s raw power to the tarmac and turn it into adrenaline and acceleration.

Of course Stapleton’s says it “always has and always will maintain a comprehensive stock of excellent HP tyres from the big, globally tried and trusted names”, who as a rule, are the providers of those original fitments – the likes of Bridgestone, Continental, Dunlop, Goodyear, Hankook, Pirelli and Michelin. But with the whole industry talking about the price rises caused by the increase on raw material costs globally – not to mention the uncertainty around Brexit effecting inflation – price will inevitably become more of a factor in the HP motorists’ purchase decisions.

“We’re constantly checking with our retail partners to see what more we can do to help them stay ahead of an increasingly competitive field and we find choice is a recurring theme. And not just choice for its own sake; choice across all price points offering solid performance, safety and durability,” comments Stapleton’s Wholesale director Nigel O’Hara. “And that’s where the terrific HP and UHP offerings from our exclusive brands can make a massive difference. The great thing is these are hardly rank outsiders – the fact Nexen’s Nfera RU1, as just one example, is now approved original equipment for the Porsche Cayenne, means no ‘hard sell’ is required for our retailers to make their case”.

That’s why the firm offers products from: Nexen, Maxxis, Matador, Event and Riken.

O’Hara continued: “‘We’re very proud of all these brands – and of the passion and professionalism we and our brand partners invest in delivering the real consumer benefits our retail partners call for. A constant stream of product enhancements and greater ranges of ever better products are just the beginning. We’re determined to help our retail partners make those brands work even harder and win repeat business through Key Dealer Programmes complete with personally tailored reward schemes, preferential pricing and a complete range of in-store promotional support, lifetime guarantees and much more.”