Nokian Tyres an NFL sponsor in Canada

Under a new partnership with NFL Canada, Nokian Tyres has become the official sponsor of the National Football League in Canada through to Super Bowl LIV in 2020.

“The partnership with NFL Canada is another example of Nokian Tyres investment in North America and will help fuel sales and increased brand awareness throughout Canada,” said Tommi Heinonen, head of Nokian Tyres North America. “With its long-standing traditions of performance, quality, durability and continuous improvement, the NFL brand aligns with Nokian Tyres, making this partnership a natural fit.”

The tyre maker opines that the NFL schedule “lines up perfectly” with Nokian Tyres’ strengths: “Whether it’s providing amazing entertainment or developing the latest tyre technology, both brands are committed to excellence in their industries and fielding market-leading products to consumers,” commented Nokian Tyres in a statement. “Both also share a commitment to promoting safety, environmental stewardship and sustainability.”

“NFL Canada is truly proud to be working with Nokian Tyres to collaborate and help accelerate its business in Canada,” added David Thomson, managing director, NFL Canada. “Like the NFL and our players, Nokian Tyres sets itself apart in the market through unparalleled teamwork and commitment to excellence, which makes our new partnership so powerful in Canada.”