Cooper partnering with Arabian Tires in the Middle East

Cooper Tire Europe is partnering with tyre distributor and retailer Arabian Tires to expand the brand’s presence in the Middle East. Cooper currently offers a broad range of 4×4 tyres in Saudi Arabia.

The announcement coincides with the launch in Saudi Arabia of three Cooper tyres – the Zeon 4XS Sport, the Zeon CS8, and the Discoverer STT Pro. The Cooper Zeon 4XS Sport is made for the weight of large SUVs; the Zeon CS8 is a high-performance passenger car tire that offers high grip, fuel efficiency and advanced technologies; and the Discoverer STT Pro delivers traction, toughness and increased tread wear for demanding off-road conditions.

Luis Ceneviz, managing director of Cooper Tire Europe, said: “With the introduction of a number of new models and the launch of our website in Arabic, the appointment of Arabian Tires was the next logical step to making our products more accessible to our customers in Saudi Arabia and to increasing our presence in the Middle East.”

Arabian Tires runs a retail outlet in Jeddah and warehouses in Jeddah and Dammam.