Cooper appoints central and eastern Europe, Middle East and Africa marketing director

Cooper Tire & Rubber Company Europe has appointed Michiel Kramer as its marketing director for central and eastern Europe, Middle East and Africa. In this newly created role, Kramer, a 12-year tyre industry veteran formerly with Apollo Vredestein, will be responsible for marketing, pricing, business intelligence and product management. He reports to Luis Ceneviz, Cooper’s managing director of Latin America Tire Operations and managing director of Europe Tire Operations.

Kramer comes to Cooper from Nedap Security Management, where he was director of channel sales for Europe. Prior to that post, he was marketing manager Europe and North America for Apollo Vredestein, where he earlier served in positions such as area export manager for Middle and Eastern Europe and market development manager for the United States.

Kramer holds a Master of Science degree in industrial engineering management from the University of Twente (The Netherlands).