You are here: / / / Chelsea title run boosts Yokohama brand

Chelsea title run boosts Yokohama brand

Author: Andrew Bogie Comments: 0

Chelsea could wrap up the Premier League title this evening with a win at West Bromwich Albion, and the club’s excellent season has helped boost shirt sponsor Yokohama’s global brand recognition. The tyre manufacturer states that it is benefitting from record levels of brand exposure thanks to the concentrated attention on the club. Chelsea has also reached the FA Cup final, taking place on Saturday 27 May at Wembley Stadium, giving Antonio Conte’s team even more live television coverage in the UK and around the world.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  2. Premier League trophy to appear at Automechanika with Yokohama
  3. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
  4. Falken, Liverpool FC discuss tyre-football partnership and synergies
Comments
Comments closed
Share this entry
‘Consistent front to back’ – Continental wins Motor tyre test Cooper appoints central and eastern Europe, Middle East and Africa marketing...

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.