TyreSafe’s message being featured in national road safety campaign

TyreSafe’s tyre safety awareness message to check tyres before travelling this Easter is being featured in a national advertising campaign from Highways England and THINK!

TyreSafe has campaigned for 10 years to raise the awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres, working closely with key road safety stakeholders including Highways England. The national advertising over Easter will help reinforce TyreSafe’s ongoing road safety initiatives and spread the message to check tyres before a long journey to an even broader audience.

Stuart Jackson, TyreSafe chairman, said: “With 15 million cars used over the four-day Easter holiday, and the inevitable congestion, taking time to check your tyres is an investment well worth making. Before any long journey, and regularly once a month, motorists should ACT responsibly, that is check Air pressure, Condition and Tread depth. If you don’t do this routinely, it’s time to change your behaviour.

Richard Leonard, Head of Road User Safety, Highways England, said: “Highways England’s traffic officers deal with thousands of breakdowns on their patrols every year. Frustratingly, nearly half of those incidents were caused by poor vehicle maintenance and being driven with defective tyres, insufficient oil or not enough fuel. With a few simple checks, drivers can overcome the risk of an incident and we can all enjoy a safer and easier journey this Easter.”