The Parts Alliance promotes steering, suspension programme

The Parts Alliance will promote its steering and suspension range with a prize draw for three customers to win a Spitfire flight. The initiative will run through May only, and is supported by members Allparts, CES, GMF, SC Motor Factors, The Parts Alliance South West, SAS, Waterloo, Dingbro, BBC Superfactors and BMS Superfactors. The suppliers and brands include Delphi, Monroe, Lesjofors and Polybush.

During May, every part purchased from The Parts Alliance’s steering and suspension category will create an automatic prize draw entry – meaning the more customers buy, the greater their chances of winning.

The three Spitfire flights will fly over Dover’s white cliffs in a two-seat version of the famous fighter aircraft. A range of other flying experiences are also offered as prizes, including a helicopter ride, a balloon trip for two, a tandem skydive, and a flying lesson.

“This promotion has been made possible thanks to the enthusiastic support of our key suppliers and our members,” said Simon Moore, head of marketing at The Parts Alliance. “There are some really eye-catching prizes as a bonus for the garages supporting our OE and matching quality steering and suspension programme in ever greater numbers.”

All trips will be fulfilled by Red Letter Days, with winning customers given up to two years to redeem their prize. The promotion is supported by a website containing details of the prizes, full terms and conditions, and a search facility to find the nearest participating Parts