De Rijke maintains Michelin for UK, European tyre maintenance
The Effitires contract marks the company’s third successive retention of the contract since De Rijke first outsourced its tyre management in 2007
Following a competitive tender involving several premium competitors, European transport specialist De Rijke Northern Europe B.V. has renewed its contract with Michelin solutions; it will thus continue to manage De Rijke’s tyres across a fleet of 160 tractor units and 660 trailers based in The Netherlands, Belgium and UK for the next three years.
The Effitires contract marks the company’s third successive retention of the contract since De Rijke first outsourced its tyre management in 2007. It also extends De Rijke’s history of fitting Michelin tyres to more than half a century. Under the new deal, Michelin solutions will manage approximately 4,000 tyres fitted to De Rijke’s Northern Europe fleets, with the contract structured to maximise compliance, safety, uptime and fuel efficiency. Products from the Michelin X Multi range will be selected when fitting new tyres.
“It’s essential to have good tyres as we can’t afford problems on the road,” says Jeroen De Rijke, chief procurement officer and joint owner. “We’ve built our business around delivering on time, and the whole Michelin solutions team supports us in achieving this promise. Service levels are consistently high, and it shows in the results we achieve together.
“Minimising environmental impact is essential to us,” adds De Rijke. “Our Effitires policy means we fit fewer tyres over the course of a year – plus processes like regrooving help improve fuel efficiency, and reduce our CO2 emissions.”
Michelin solutions conducts a full tyre audit across all De Rijke Northern Europe commercial vehicles three times per year, measuring tread depths, checking for damage or abnormal wear and correcting pressures. Euromaster, the nominated service partner, attends key De Rijke bases weekly to carrying out routine tyre servicing work. In addition, the Euromaster network provides roadside rapid response in the event of a tyre-related breakdown, ensuring De Rijke vehicles are back on the road swiftly.
The Effitires contract is structured on a cost-per-kilometre basis, with Michelin solutions providing expert fleet administration and full management reporting. These reports track key trends including breakdowns per million kilometres, roadside rapid response times, and incidences of damaged tyres.
De Rijke has built a strong reputation in the transport and logistics sector, best known for its carriage of general cargo, dry bulk, containers, flexitanks and groupage work. With depots spanning The Netherlands, Belgium, France, Italy, Spain and the UK, its trailer fleet operates both with its own tractor units and with local sub-contractors. sg
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