Bridgestone updates its CSR commitment

Bridgestone Corporation has refined its global corporate social responsibility (CSR) commitment. It says the new CSR commitment, titled ‘Our Way to Serve’, builds upon the company’s initial, 22 focus point CSR programme, which has been in place for a decade. The ‘Our Way to Serve’ programme is centred around three priority areas – Mobility, People and Environment.

“We live in a time of unprecedented global change,” comments Masaaki Tsuya, Bridgestone Corporation’s global chief executive officer. “Whether growing social inequalities, the myriad impacts of globalisation, or the effects of climate change – the world is faced with many great challenges. Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.”

During 2017, Bridgestone employees will be working to refine Environment targets and establish measurable Key Performance Indicators (KPIs) for the Mobility and People priority areas based on best practices and key stakeholder engagements. Along with the new priority areas, Bridgestone is also strengthening basic governance, compliance and behavioural characteristics expected of any responsible company. These common principles – or Management Fundamentals at Bridgestone – cover: Compliance, Fair Competition; Business Continuity (BCP), Risk Management; Human Rights, Labour Practices; Safety, Industrial Hygiene; Procurement; Quality and Customer Value.